A full visual identity project for a local psychology consultancy, focused on creating a warm and trustworthy theme.
I created a calming coastal-inspired brand using soft, welcoming colours and shapes. The website was designed with clarity and accessibility in mind, while my custom set of illustrated “head” characters helped simplify complex conditions, giving each one a friendly, relatable face.
The project was then expanded to include an ADHD specific sub-brand and additional website design.
