To celebrate the Miami Grand Prix, I blended the energy of Formula 1 with the neon-soaked aesthetic of Grand Theft Auto: Vice City.
Inspired by the game’s iconic artwork, I illustrated the main drivers in a stylised character set, complete with a vibrant header card and individual profile designs. The campaign also included a custom map of the Miami area in the style of the collectible tourist maps that came with the original game.
The project was a chance to merge two distinct fan cultures and lean into a bold, nostalgic visual style while delivering something fresh and shareable.
