A playful digital concept for EV brand BYD, this campaign imagined what it might look like if you could take the car’s unique musical features to the next level.
Inspired by the real-life musical strings that can be played when opening the car door, I designed a ‘BYDisco Car’ — complete with DJ decks, animated lighting, LP wheel trims and an AI robot assistant riding shotgun.
Crafted entirely in Photoshop, the final artwork brought together futuristic detail and a sense of fun, helping to amplify the personality of the brand in a memorable and shareable way.
