A playful campaign for an EV client, reimagining iconic film posters with modern electric cars.
For this piece, I redesigned The Italian Job, replacing the classic Minis with a fleet of sleek electric Fiat 500s — giving the poster a fresh twist while staying true to the film’s high-energy spirit.
The wider concept was to be brought to life at a client-hosted drive-in screening on their forecourt, where the reworked posters would set the tone. As a film fan, this was a dream brief — blending cinematic heritage with electric innovation in a way that felt bold, fun, and authentic.
